Lauder was also deeply involved with the package design of her products. Over the years, supermodels Karen Graham, Willow Bay, Paulina Porizkova, Liya Kebede-and now Elizabeth Hurley, Carolyn Murphy, Hillary Rhoda and Gwyneth Paltrow-have represented ESTÉE LAUDER. Lauder insisted that its images portray beauty that was both inspirational and approachable.
When the company began to advertise, Mrs. Estee Lauder Pure Color Envy Matte Sculpting Lipstick - 211 Aloof 3.5g Type: Lipstick Brand: Estee Lauder MPN: Does Not Apply UPC: 887167341876 Accurate. One of her favourite quotes was "Telephone, Telegraph, Tell-A-Woman," because she knew that once a woman tried an ESTÉE LAUDER product, she would love it and share it with her friends. Lauder was happiest advising women during her in-store appearances. She received scores of honours, including the United States' Presidential Medal of Freedom and France's Legion of Honour. Lauder's leadership inspired thousands of people. "I didn't get there by wishing for it or hoping for it, but by working for it," she often reminded her sales force. She spent a great deal of time advising customers and teaching Beauty Advisors. Lauder's most important legacy was her belief that in order to make a sale, you must touch the customer. Shop for Estée Lauder Pure Color Envy Matte Lipstick 211 Aloof (3,5 g) Lipsticks.
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Always interested in beauty, she was mentored by her uncle, chemist John Schotz, and began her business by selling skin care products to beauty salons and hotels. The name Estée was a variation on her family nickname, Esty. Today, more than 60 years later, that simple notion has literally changed the face of the beauty business.īorn Josephine Esther Mentzer, Estée Lauder was raised in Corona, Queens, by her Hungarian mother, Rose, and Czech father, Max. ESTÉE LAUDER founded this Company in 1946 armed with four products and an unshakeable belief: that every woman can be beautiful.
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